I have focused my work using Jungian psychological approach to brand building to connect my clients not only to uncover their true brand identity but also themselves in the process. 

Through this process, one of my clients discovered that she had the Jonah Complex.
The Jonah Complex is a term coined by psychologist Abraham Maslow, referring to the fear of achieving one’s fullest potential, leading to self-doubt and the evasion of pursuing one’s greatest talents or calling.

This complex is named after the biblical story of Jonah, who initially ran away from his destiny to become a prophet.Individuals experiencing the Jonah Complex may avoid striving for great achievements due to fears of responsibility or failure, or due to a subconscious avoidance of realizing their own capabilities.

As we are coming to the end of 2017, I know that you had amazing goals planned for this year and many things that you desired to experience and do. It's not too late.

Whatever challenges you may have faced this year, or breakthroughs that you may have enjoyed, I want to remind you that the end can be better than the beginning.

One of the most transformational mindset shifts I have been able to make in my own life, and a strategy that you can use right now to shift your perspective and circumstances completely, is to choose love over fear.

As a brand strategist and business coach, I have had the opportunity to coach some of the most brilliant women I have ever met, and have personally spoken to many others. They all had one thing in common: "feeling stuck."

I can think back to when I felt stuck. It wasn't because I wasn't working hard, or because I wasn't trying to make my dreams of creating a brand around my passion come true. It was because I was in one of these three self-sabotaging zones that were stifling my potential to break out and lead the life I desired.